Challenge: DI Digital


Dagens Industri wanted help to build their advertising model for their new news medium Di Digital, and contacted FMG before the launch.

FMG analysed the strengths of Di Digital as a marketing medium and matched this with potential industries and customer segments on the advertising side. We helped Di to package the value proposition and began to offer customers the opportunity to market themselves through podcasts, native advertising and displays to reach Di Digital’s highly niched audience.

Challenge: Finding a new advertising model


The Nordic’s largest Pregnancy and Baby app, Preglife, decided to explore the possibilities of creating a sustainable advertising model. The focus of Preglife has always been to develop the best possible user experience. Thus, it was a priority to develop an advertising model that created value for both advertisers and users. FMG helped Preglife to develop a solution for native advertising, a product that was able to meet advertisers’ demand for impact, measurability and follow-up.

Challenge: DN’s arena in Almedalen

Dagens Nyheter

Dagens Nyheter wanted to establish its new seminar arena in the highly competitive environment of the Almedalen Week, where commercial deals would be one of the key success factors. FMG was approached with the mission to establish collaborations with commercial partners, where the editorial credibility of the arena was of the utmost importance.