The Success of DI Digital
Challenge: Di Digital
Dagens Industri wanted help to build their advertising model for their new news medium Di Digital, and contacted FMG before the launch.
FMG analysed the strengths of Di Digital as a marketing medium and matched this with potential industries and customer segments on the advertising side. We helped Di to package the value proposition and began to offer customers the opportunity to market themselves through podcasts, native advertising and displays to reach Di Digital’s highly niched audience. Furthermore we built a team specialised in sales, consulting and commercial content creation dedicated to work with Di Digital.
Four years into the project, Di Digital has grown into the leading Swedish medium in its niche and together we have launched campaigns for hundreds of customers over the years.