Many industries have experienced a turbulent year, especially the media sector. In the Nordics, our major publishers have lost approximately one-third of advertising revenue compared to the previous year, and both small and large media companies have been forced to take cost-cutting measures in 2023. FMG, too, has had to make some tough decisions throughout the year as we reshape ourselves for a shifting economic landscape. 

During a recession, the natural choice is to take a step back, review costs, and adjust the risks. Companies hit the brakes, and investments decline. However, in such times, significant opportunities also emerge for those who dare to make thoughtful investments to grow and gain market shares. 
 
For FMG, we are privileged to collaborate with leading publishers and media organizations, all of which hold strong positions in the media landscape. Together with them, we have been willing to develop new concepts and build new businesses in this uncertain time. 
This has allowed us to launch new marketing products in 2023 with partners in Sweden and Norway: Investor Relations, podcasts and CEO interviews.  
As a result, our belief is that, together with our partners and advertisers, we are gaining a competitive edge in the market, advancing while many remain cautious. 
 
However, excellent products alone aren’t enough to ensure success. The reason we have the opportunity to evolve is that over the years, we’ve retained incredibly talented individuals who, even after 10 years, are still committed to this journey. With that said, our New Year’s resolution is to continue investing in and building upon what I am already most proud of—our corporate culture. If there’s anything we should never cut back on in challenging times, it’s that. 

– Linus Wennerström, CEO